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Site architecture and navigation: Good site architecture is important for bots to access and index the content easily
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Responsive design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking
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Create sitemap: It helps search engine bots understand the structure of your website
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Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory