PILLARS IN MARKETING
- Market Focus
- Customer Orientation
- Coordinated Marketing
- Profitability
Market focus: The marketing concept suggests that a company should focus its attention on marketing rather than production and selling. In today’s diverse market, it is not feasible for a company to operate successfully in every market and satisfy its needs.
Customer Orientation: Carefully identifying and fulfilling customer needs is also a primary importance for a firm to succeed well. Customer orientation is important in the sense that a company’s future and progress depend on the customers.
Coordinated Marketing: Coordination helps in elimating conflict within the organisation. Proper coordination and communication should be there in every organisation so that grievances and hatred can be reduced and efficiency can be increased.
Profitability: The end of the marketing concept is to make profits through customer satisfaction. This suggests that profit is to be made by satisfying customers needs and demands.