What are on-page and off-page optimization?

Digital Marketing
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What are on-page and off-page optimization?

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  • On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

  • On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page.
    There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:

  • Title tags
  • Headings
  • URL structure
  • Alt text for images
  • Site speed
  • Internal links
  • Meta descriptions
  • Responsiveness
  • Off-page SEO is the actions taken outside your website that impact search engine rankings. Off-page consists of link-building. Link building can be accomplished through various means, from guest blogging, outreach, participating in forums and leaving comments on blogs.
    Off-site SEO also includes social amplification, reviews, and brand mentions. These all play a critical role in off-page SEO signals.
  • Manual link-building
  • Social sharing
  • Self-created links
  • Guest posting