What are on-page and off-page optimization?
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.
On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page.
There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:
- Title tags
- URL structure
- Alt text for images
- Site speed
- Internal links
- Meta descriptions
- Off-page SEO is the actions taken outside your website that impact search engine rankings. Off-page consists of link-building. Link building can be accomplished through various means, from guest blogging, outreach, participating in forums and leaving comments on blogs.
Off-site SEO also includes social amplification, reviews, and brand mentions. These all play a critical role in off-page SEO signals.
- Manual link-building
- Social sharing
- Self-created links
- Guest posting