In order to determine you most popular posts, you’ll need to figure out which ones are driving the most traffic. This is an important metric to understand because not every blog visitor is going to convert after reading one post. In fact, most businesses find that they need to generate a ton of initial traffic to their blog posts before they can begin to generate and measure conversions.
In HubSpot you can see this information on the Blog Dashboard. This will give you an overview of how may visits your blog has generated in the current month, as well as the total views your most recent blog articles have generated. If you want to see more of your blog posts – and how much traffic they generated – you can go into the published tab to view the total number of visits from each blog post.