What are micro-moments? How does it matter in marketing?

Digital Marketing
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#1

What are micro-moments? How does it matter in marketing?

#2
  • The term Micro-Moments, coined by Google, describes the specific moments when consumers go online to act on a clear need – whether it be to learn something, watch something, go somewhere, do something or most importantly buy something. When a consumer has a very clear need and purpose, it’s the perfect time for a brand to be in front of their target market with the solution they’re after.
  • Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.
  • The reason this approach is so effective is because it focuses entirely on consumers and conversions. And it ensures your marketing (and your ad spend) is put towards the moments when you can have the biggest impact.