What are methods to adopt good PPC work?

Digital Marketing
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What are methods to adopt good PPC work?

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These are methods will significantly improve the performance of your PPC campaign:

  • Have a well-defined goal.
  • Use the high-performance keyword.
  • Optimize the quality of keyword (keyword score)
  • Create a list of negative keywords.
  • Write engaging ad copy.
  • Optimize your campaigns for mobile users.
  • Use proper match of keywords.
  • Use sitelink extension.
  • Write Outstanding PPC Ad Text.
  • Make full use of Ad Extensions.
  • Increase your bids.
  • Conduct A/B testing of the ads.
  • Ensure the relevance between the keywords and the ads.