What are methods to adopt good PPC work?
These are methods will significantly improve the performance of your PPC campaign:
- Have a well-defined goal.
- Use the high-performance keyword.
- Optimize the quality of keyword (keyword score)
- Create a list of negative keywords.
- Write engaging ad copy.
- Optimize your campaigns for mobile users.
- Use proper match of keywords.
- Use sitelink extension.
- Write Outstanding PPC Ad Text.
- Make full use of Ad Extensions.
- Increase your bids.
- Conduct A/B testing of the ads.
- Ensure the relevance between the keywords and the ads.