What are Meta Tags?

Digital Marketing
#1

What are Meta Tags ?

#2
  • Meta tags provide information about the webpage in the HTML of the document. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags.
    -Example of meta tags include the and elements.
  • Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
  • Meta tags are located inside your html’s head area.
    There are three important parts of Meta tags that you can use:

  1. Title – The title tag is the title text that is shown in search engine listings.
    <title>Title text here</title>

  2. Description – The meta description tag is where you would want to put your site’s summary. This is where you put what your site is all about and what you are offering people.
    <meta name=”description” content=”This is where you put your site’s summary”/>

  3. Keywords – The meta keywords tag is where you put all of the keywords you use on your site. This is basically where you want the words which will take you to the top of the SERPs page to be.
    <meta name=”keywords” content=”SEO, Hacker, Google, Search, etc”/>

  • The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related to the visible content.