What are Long tail and short tail keywords?

What are Long tail and short tail keywords ?

  • Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you gradually to get more traffic and to be found by new and motivated audiences.

  • Long tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words.

  • Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.
    Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words.

  • Short tail keywords are search terms that are made up of no more than three words. They refer to very broad topics rather than specific ones.

Keywords are most important for any digital marketing platform. There are two types of keywords.

  1. Short tail keywords: Short tail keywords are made up of approx 1 to 4 words.

Eg. Books, clothes, yoga training, buy shoes, hotels near me etc

  1. Long-tail keywords: Long-tail keywords are made up of more than 4 words. The word which is one sentence or phrase where there are more than 4 words is called long-tail keywords.

Eg. Best yoga training in Mumbai, Books store near me, Best restaurant for Chinese near me,

Differences between short tail and long-tail keywords:


Broad reach: The reach of short-tail keywords is vast as there are approx 3 to 4 words in it. Less words target a large audience.

Target a Specific Audience: Long-tail keywords can target specific audiences whose mind sets are set to know the specific information directly. It can change according to their query or requirements.


High search Volume: The search volume of short-tail keywords is high because more people are searching for them by writing.

Low Search Volume: Long-tail keywords are changed according to requirement and query. So search volume is very low. It is a very specific query where the user tries to find something very precise


High Competition: Competition of Generic keywords is very high as lots of websites use this keywords, eg. shoes, books, yoga training…

Low Competition: It is difficult to predict what users will write so the competition for long tail keywords is low.


Low Conversion rate: Because of the broad nature of the search, results that appear in short-tail keywords generally have low Conversion Rate

High Conversion rate: Long-tail keywords are answering the specific keywords and fulfilling the requirement of the user, so it is highly likely that the user will convert. Hence the Conversion rate is higher for long-tail keyword.