What are invalid clicks and how google identifies them?

Digital Marketing
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What are invalid clicks and how google identifies them ?

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  • Invalid clicks, as defined by Google, are clicks that are illegitimate, unintentional, or resulting from malicious software. The most common examples of this are: Clicks by bots or other automated clicking tools. Manual clicks, used to increase your costs or the profits of websites hosting ads.

  • Each click on an ad is examined by system, and Google has sophisticated systems to identify invalid clicks and impressions and remove them from your account data.

  • Google uses real-time detection and filtering systems to examine each click on an AdWords ad. The discarded clicks can be viewed in your Adwords account. Offline analysis - Both automated algorithms and manual analysis are used to detect invalid clicks while offline, and is credited to the advertisers.