What are different ways to segment buyer personas?

  1. Geographic segmentation: With this, you can target your audience based on your geographic details like city, state, country, and continent
  2. Demographic segmentation: We can segment the audience based on age, education, income, gender, occupation, nationality, and much more
  3. Behavioral segmentation: It segments the audience based on their behavior and decision-making patterns such as purchase, online activity, search history, and much more