What are different types of Google Ad Extension?

Digital Marketing
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What are different types of Google Ad Extension ?

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The 7 Most Effective Google Ad Extensions:

  • Sitelink Extensions: Sitelink extensions are one of the most frequently used types of ad extensions. They allow you to add short snippets of information that essentially act as CTAs, which when clicked will take users to key pages of the company’s site.

  • Call Extensions: Call extensions are another popular one, and they work by featuring your business’s phone number at the top of the ad, next to the site URL. On desktop, this will just show up as a phone number that users can enter in to a mobile device; on mobile, this number is actually clickable, and with only two taps someone can be calling your office.

  • Call Out Extensions: Call out extensions are a little different from other options on the list, and they’re a somewhat newer type of extension. They create CTAs within your ad, but they’re not clickable. Instead, they simply work by giving you more room for information you want to share in the ad itself.

  • Structured Snippet Extensions: Structured snippets allow you to create hyperlinked, clickable headlines that send users to key pages on your site, and feature a quick description under each one.

  • Location Extension: You can enhance your Google AdWords ads by dynamically including your business address. Location extensions improve your ads by showing potential customers a map of your location.

  • Price Extension: Price extensions allow you to quickly showcase how much a given product or service costs, listing an item, linking to it’s specific URL, and then featuring pricing and qualifying information.

  • App Extension: App extensions are mobile-only extensions, and they’ll feature the name and logo of your app next to a clickable “Install” CTA at the bottom of your ad. These extensions are created to convince users to download your app, offering a new way for you to keep them engaged.

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Ad Extensions expand the google search ad with additional information.
With the help of Ad Extensions, we can improve the CTR of an Ad. Ad Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

Sitelink Extensions: Sitelink Extensions can be used to add more links to our google search ad. It takes people to specific pages across our website as a specific product page or service page. We add any particular page’s link with a single text, which is relevant to our services.
For Example- If our Google search ad is for any Gym equipment, then we can add sitelink extensions like “Check the Price”, “How it Works”, “Contact Us” etc.

Callout Extensions: We can use Callout Extensions to get detailed information like any offer of any product or service. Callout Extensions are the only descriptive text, there is no clickable link.
For Example- Callout extensions are like “Free Shipping”, “Buy 2 Get 1 Free”, “Contact less Delivery” etc.

Structured Snippet Extensions: We can use Structured Snippet Extensions to highlight specific aspects of your products and services. Structured Snippet Extensions has two forms of text, one is Header, and the second one is a list of values. It shows below our search ad description.
For Example-Structured Snippet Extension has a Header like “Products” and List of Values like “Hex Dumbbells”, “Skipping Rope”, “Yoga Mat”, etc.

Call Extensions: Call Extensions are used for users to call directly to businesses and get information fast. It shows in two forms in search ads like phone number (on desktop) and a call button (on mobile). We can also track and monitor the number of calls.
For Example- Put a Bussiness Phone Number

Location Extensions: It shows the information about our offline store like address, open hours, etc. With the help of location extensions, we can drive traffic to our offline store. By displaying the address, the user clicks on the address and map the directions to our offline store.

Price Extensions: It shows price information about products or services. With the help of Price Extensions, there is a chance that more people clicking on our ad leading to higher CTR.
For Example- Hex Dumbells - ₹5000, Skipping Rope - ₹2000, etc.

App Extensions: With the help of App Extensions, We can drive the traffic to download our App. This is possible only for mobile searchers. If our business has a mobile app and considers a download for conversion then App Extension is a must.

Promotion Extensions: We can use Promotion Extensions to attract customers that are searching for special offers and sales relevant to our products, services, or business.