What are best practices for advertising on Facebook?

Hopefully, you found this article filled with tips, how-to’s, best practices, and actionable advice. To recap, below is a list of 10 best practices to reference when beginning (or improving) your Facebook advertising:

  1. Set up your Facebook pixel to track all of the events on your website – standard and custom – that matter to your business.
  2. Choose a campaign type based on what action you’d like your customers to perform when they see your ad.
  3. Test new audiences and test them often.
  4. Create a lookalike audience of your customers based on lifetime value to further optimize your targeting.
  5. Test your lookalike audience at 1%, 2%, and 3% and compare the results to find your most profitable audience size.
  6. Set up A/B testing to optimize your ad creative.
  7. Optimize your images and video by sizing them appropriately for the placement and platform they’ll be shown on.
  8. Create ad content with the offer and the audience in mind, using imagery to support or feature the offer.
  9. Increase audience engagement by posting a question, fill-in-the-blank, contest, or giveaway.
  10. Remember that marketing online is still marketing to humans, so your advertising strategies will change as your audience changes (so you’ll need to adapt your practices to stay relevant).

When it comes to Social Media Marketing, Facebook is the best & influential social media platform which is the cheapest & most easily trackable form of online advertising. That’s why running Facebook Ads are the successful source of any business.

Facebook Ads are totally optimizable & allow us to control over ads but we have to know what steps should we take to create successful & effective Facebook Ads.

Here are essential strategies for running successful Facebook Ads as follows:-

  • Set Marketing Goals first
  • Set Marketing Budgets
  • Target as much as possible Audiences
  • Choose effective Facebook Ads Placements
  • Use High-Quality Images
  • Leverage A/B Split Testing
  • Create Landing Pages
  • Use Geographic Targeting