Hopefully, you found this article filled with tips, how-to’s, best practices, and actionable advice. To recap, below is a list of 10 best practices to reference when beginning (or improving) your Facebook advertising:
- Set up your Facebook pixel to track all of the events on your website – standard and custom – that matter to your business.
- Choose a campaign type based on what action you’d like your customers to perform when they see your ad.
- Test new audiences and test them often.
- Create a lookalike audience of your customers based on lifetime value to further optimize your targeting.
- Test your lookalike audience at 1%, 2%, and 3% and compare the results to find your most profitable audience size.
- Set up A/B testing to optimize your ad creative.
- Optimize your images and video by sizing them appropriately for the placement and platform they’ll be shown on.
- Create ad content with the offer and the audience in mind, using imagery to support or feature the offer.
- Increase audience engagement by posting a question, fill-in-the-blank, contest, or giveaway.
- Remember that marketing online is still marketing to humans, so your advertising strategies will change as your audience changes (so you’ll need to adapt your practices to stay relevant).