What are basic Purpose of advertising?

Digital Marketing
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#1

The Purpose of Advertising

Advertising has three primary objectives:

  • to inform,
  • to persuade, and
  • to remind.

Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Reminder Advertising reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.