What are 4C’s of digital marketing ?
The 4Cs of the digital marketing mix is all about giving priorities to your customers their needs, wants, and preferences. The 4Cs are Customers, Cost, Convenience, and Communication.
- Customers/Customer’s value, needs and wants
- Cost
- Convenient/Convenience
- Communication
Once you start to apply this smart strategy, your digital marketing business becomes a cost-effective and efficient one.