I saved the best and the most important for last. Having a Google+ account is a crucial step in having a Google Business Account. But, what does this mean? A Google Business Account is a profile for your business that connects your business and your company website to Google. As a result, your company information comes up in the right-hand sidebar as you can see in the image below.
This provides the searcher with quick information like your address, phone number, images and hours of operation. It goes without saying that having a fully filled out Google Business Account will boost your SEO ranking. The more information you provide to Google the more searchable you become. Your Google Business Account connects your business to all Google services, it allows you to show up and be found on Google maps, it connects to your Google+ page, your YouTube account and several other relevant sites like your own website and your Yelp business profile to Google. This all provides more opportunity for your business to show up in search results.
While it is obvious now that a Google+ page is an essential tool for B2B companies to help them rank highly in Google searches, the details of how to use and it may not be quite as clear. Do you have questions about your Google Business Page or how to best use Google+ for your business? Contact us to learn more.