Web Design Elements For Manufacturers

If you want your website to help you attract prospects, generate leads, and win new business, you need to pay attention to these core elements of website design.

  1. HTTPS Encryption
    While this technically isn’t a “design element,” it should be one of the most important components you tackle before anything else for your website. Your customers are more concerned about privacy and data security than ever before. Moving your site from HTTP to HTTPS and adding SSL encryption to your site is a simple, affordable, and effective way to safeguard your visitors’ information and keep your business’ data from cybercriminals too.

  2. A Clean Layout
    Great design is all about simplicity; you don’t want to get in the way of your visitors. If there’s too much going on — lots of confusing colors, mixed messages, overwhelming visuals, complicated menu structures, competing popups, etc. — then people are more likely to get turned off. Instead, you should embrace white space, and keep your color scheme simple while ensuring the right elements — like calls to action — stand out.

Notice how in the example below, TexTech industries’ homepage is designed for their main target audience, the aerospace industry. The layout and colors represent their brand colors well and the RFQ button is in a contrasting color to encourage visitors to click it.

“Diversified content on our site has really helped us stand out as a leader in the industry,” said Eoin Lynch, Executive Director of Sales and Marketing at Tex Tech Industries. “Some aerospace technology can be complex, but the content on our website breaks it down for buyers to understand what they need and how we help them.” Read on to learn more about creating unique website content.

  1. Branded Elements
    Your website is the digital reflection of your industrial brand, and it should accurately and positively represent your company. That means sticking to your core color scheme, utilizing a crisp and high-resolution logo, and working in your core messaging and value proposition.

  2. Mobile Responsive
    These days, more business is done on mobile devices and tablets than on traditional desktop computers. That’s because more than 70% of today’s industrial buyers are millennials. They’re tech-savvy and expect the same B2B buying experience as in their personal lives (think Amazon). That means your website needs to work on cell phones and tablets and have fast-loading pages.

Corrugated Metals Responsive Website - web design elements for manufacturers
Having a responsive website ensures your site looks great across all devices and screen sizes and ensures it stays at the top of search results. Google favors websites that provide a great user experience.

Get Started:
9 Beginner Tips For Responsive Website Design
Corrugated Metals partnered with Thomas to build a responsive, lead-generating website as seen in the graphics above, and it changed the way they market their business. “We set a record for quotes in Q1, increasing them by 197% over the previous year and the average value of quotes has grown. The sales team can’t believe how many good opportunities they have now,” said Ken Carlton VP at Corrugated Metals. A responsive website keeps people on your site longer — and the longer they’re on your website, the more likely they will do business with you. Get a free digital health check review of your website to see what you need to generate more qualified leads online.

  1. Intuitive Navigation
    Navigation is an often overlooked aspect of web design, but it is an element that can make or break your success. You need to ensure that getting around your site is as intuitive and straightforward as possible, so that visitors can find the content and information they need without getting lost, and without getting frustrated.