Viral Marketing: What Is It?

Viral marketing generates interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The idea is that the users themselves choose to share the content.

Due to their speed and the fact that they make sharing easy, [social networksare the natural habitat of this kind of marketing. The most widespread example in recent times is the creation of emotional, surprising, [funny, or unique videos on YouTube, which are then shared on Facebook, Twitter, and other channels.

However, virality can be a double-edged sword. It’s important to remember that in this type of campaign, a large part of the control falls into the hands of the users and there is a risk that the message can be misinterpreted or parodied. On the other hand, a successful viral campaign can work miracles for your brand’s results.