Types of Social Media and how it works?

Digital Marketing
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There are many different types of social media, and many services could fit into multiple categories. Here are a few of the major types, along with some examples.

Social Networks

Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well.

Media Networks

As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they’ve created, and other users can “like,” “dislike,” or comment on the video. If they enjoy the video enough, a user may choose to “subscribe” to the creator, so that new videos from that creator appear in their feed.

Discussion Networks

Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organically.

Blogging sites like WordPress may also be included in the discussion network category, though some would consider blogging its own type of social media.

Review Networks

Review networks like Yelp and TripAdvisor add social media aspects to user reviews of products and services. Users can interact directly with those leaving reviews, as can the businesses being reviewed.