| Product manager |
Manages the entire product lifecycle and product roadmap |
Internal — engineering, sales, marketing, customer success, legal, the leadership team, and board members |
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| External — customers, end-users, and partners |
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| Product owner |
Supports the development team by prioritizing the product backlog and creating user stories |
Internal — developers, designers, and technical managers |
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| Growth product manager |
Delivers business outcomes — growth, customer retention, revenue, etc. |
Internal — business leaders |
| Technical product manager |
Works with the engineering team on core specifications and product functionality |
Internal — developers, designers, and technical managers |
| Platform product manager |
Creates and optimizes technical components shared across multiple products |
Internal — engineering |