Types of product managers

Product & Design
#1
Job title Focus Stakeholders
Product manager Manages the entire product lifecycle and product roadmap Internal — engineering, sales, marketing, customer success, legal, the leadership team, and board members
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External — customers, end-users, and partners
Product owner Supports the development team by prioritizing the product backlog and creating user stories Internal — developers, designers, and technical managers
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Growth product manager Delivers business outcomes — growth, customer retention, revenue, etc. Internal — business leaders
Technical product manager Works with the engineering team on core specifications and product functionality Internal — developers, designers, and technical managers
Platform product manager Creates and optimizes technical components shared across multiple products Internal — engineering