Types of product managers

Job title Focus Stakeholders
Product manager Manages the entire product lifecycle and product roadmap Internal — engineering, sales, marketing, customer success, legal, the leadership team, and board members
External — customers, end-users, and partners
Product owner Supports the development team by prioritizing the product backlog and creating user stories Internal — developers, designers, and technical managers
Growth product manager Delivers business outcomes — growth, customer retention, revenue, etc. Internal — business leaders
Technical product manager Works with the engineering team on core specifications and product functionality Internal — developers, designers, and technical managers
Platform product manager Creates and optimizes technical components shared across multiple products Internal — engineering