Truncating in LinkedIn Marketing?

Alternatively, you may choose to truncate the article.

This means posting only half an original article and hosting the full version on your website.

This helps keep your LinkedIn articles shorter and also aids in driving traffic and sessions into your website.

However, you still need to have a CTA with a link to the website. You also need to make sure that it is clear to the reader that the article has been truncated and that isn’t offered in its complete form on LinkedIn Publishing.

You can even use ellipses to splice our truncated articles, this helps build a little mystery and gets people to click on the full article links on your website.