The marketing agency you hire should be able to communicate what needs to be done. But that isn’t enough. Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime, right?
For your campaigns to truly deliver, the agency of your choice should be able and eager to train your in-house team on meeting goals and [mapping KPIs . This could include training your team to use automation platforms or interpreting data from the analytics software that they recommend.
Furthermore, an agency that is truly involved in helping you grow your business understands that your team’s subject matter expertise is a critical piece of the puzzle. How will they communicate with your subject matter experts? How often?
Lastly, ask them about team member/s with whom you need to interact with often. What is the availability of this employee?