Title tags influence your SEO initiatives, so they are considered highly important in how well your web site does in the search engine rankings. Title tags show up in search engine result listings and play a key role in how your web site is received. In fact, title tags are as important to your site’s popularity as are the links directed to your web pages and the content on your site. While SEO professionals understand title tag seo importance, this key factor is often bypassed by owners of websites when they are trying to optimize their sites.
Especially for businesses, title tags are necessary in drawing customers to a website. It’s not enough to insert your company name in the title tag though. You also want it to include certain keyword phrases too. For instance, if you are a tax specialist and are the owner of an accounting firm in India, you’ll need to conduct some keyword research to find the most appropriate phrases for your business. In this instance, you may want to include such search phrases as Accountants in India or include a modifier that includes your city’s location, such as, say, Mumbai or Bangalore.