A marketing strategy that is driven primarily by identifying the right set of keywords is the most effective when it is augmented by the knowledge about the target audience. A target audience is a set of people who have been identified as potential customers or clients. Here, the conversion rate of visitors to your site is an important metric to understand the exposure of the brand to the right audience. If the target audience has been derived cautiously, in such a scenario, even if the total traffic is less, the conversion rate is higher. This ultimately improves the bottom line and helps in building a better SEO marketing strategy for the future. It also helps in spreading positive word of mouth, thereby increasing the relevance for a customer. Hence, deciding a target group is important as it helps with the required growth that a business is expecting from its marketing communication.
