Tell us about a product that you successfully marketed. What was your strategy?

Digital Marketing
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#1

The goal is to have the candidate discuss his process of creating and implementing a marketing plan.

What to look for in an answer:

  • Do they have an answer ready to hand?
  • Do they enjoy discussing the experience of deploying the strategy?
  • Is the strategy they discuss a sound one?

Example:

“I was charged with introducing a new brand at a tech conference in Las Vegas. We created a strategy that involved physical signage and giveaways at the conference center, along with a Twitter account that posted about the next locations where customers could find our product. We integrated the campaign with general conference tweets through the use of hashtags. It was a lot of fun.”

  • Offer loyal customers an exclusive preview. …
  • Use a special introductory offer. …
  • Make use of Google My Business. …
  • Run a social media contest. …
  • Spread the word via email. …
  • Write a blog post. …
  • Host an event. …
  • Offer a complimentary upgrade.