The goal is to have the candidate discuss his process of creating and implementing a marketing plan.
What to look for in an answer:
- Do they have an answer ready to hand?
- Do they enjoy discussing the experience of deploying the strategy?
- Is the strategy they discuss a sound one?
Example:
“I was charged with introducing a new brand at a tech conference in Las Vegas. We created a strategy that involved physical signage and giveaways at the conference center, along with a Twitter account that posted about the next locations where customers could find our product. We integrated the campaign with general conference tweets through the use of hashtags. It was a lot of fun.”
- Offer loyal customers an exclusive preview. …
- Use a special introductory offer. …
- Make use of Google My Business. …
- Run a social media contest. …
- Spread the word via email. …
- Write a blog post. …
- Host an event. …
- Offer a complimentary upgrade.