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LogoutThe question is designed to understand how the candidate deals with failure.
What to look for in an answer:
- Are they overly discouraged by failure?
- Are they able to learn from failure?
- How do they creatively implement these lessons?
Example:
“A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.”
A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.
When your marketing campaigns fail, look for gaps between your customers’ experience expectations and what you’re delivering. Continuously upgrading your customer experience should be embedded in the DNA of your marketing campaigns. A failed marketing campaign is always a disappointment.
Your campaign is generating the wrong leads
You may be: Running promotions on platforms not used by your target customers. Using unclear and poor customer segmentation profiles. Using the wrong keywords on your blogs and sites that effectively fail to attract your desired customer.