Introduction to Marketing
Available on edX
This course from the University of British Columbia is for novices and anybody interested in learning more about marketing language, strategies, and techniques. Market research, consumer acquisition, and social media use are among the topics covered by students.
Digital Marketing Foundations
Available on LinkedIn Learning
This relatively short lesson teaches you how to figure out your audience and target customers using SEO, digital ads, and social media to reach your goals, whether you’re a rookie or have some expertise with online marketing.
Google Universal Analytics Essential Training
Available on LinkedIn Learning
This session is for you to learn everything about how your company appears in search engines and how people engage with your website.
Facebook Marketing Analytics Professional Certificate
Available on Coursera
This certificate programme teaches you how to collect, organize, and evaluate marketing data and develop experiments to test the success of various ad techniques and requires no prior expertise. The Facebook Ads Manager is also taught to students.
Digital Marketing Fundamentals Professional Certificate
Available on edX
This certificate programme, which teaches you how to collect, organize, and evaluate marketing data and develop experiments to test the success of various ad techniques, requires no prior expertise. The Facebook Ads Manager is also taught to the students.
Digital Marketing Strategy and Planning Specialization
Available on Coursera
Interested in learning more about marketing language and different customer-targeting strategies? This University of Edinburgh essentials certificate programme covers all you need to know about a competitive evaluation and developing your marketing strategy.
Digital Marketing Specialization
Available on Coursera
This Coursera Specialization, which is part of the University of Illinois’ online MBA programme, provides the data analysis and web tools needed to identify a core audience before digging into digital marketing concepts.
Search Engine Optimization (SEO) Specialization
Available on Coursera
Any company or organization must understand how SEO works. This four-course Specialization from the University of California, Davis, teaches you the fundamentals of SEO, from keyword research to website optimization and report analysis. After completing the certificate programme, you’ll recognize and recommend SEO best practices to future clients.