Should I use more images and less content; or the opposite?
- According to the study, click-through rates improve over 50 percent between emails with 17 lines of text and 19 lines of text. By using three eye catching images and 20 lines of text that tempts people to click, marketers can get more engagement from their email messages.
- Ideally you should balance between textual and visual, following the market’s reference that points at least 60% text and 40% images.
- There are cases where the use of a single image for the whole campaign brings benefits to your brand.
- Generally emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.