Sell me this pen. How to respond?

Interviewers for sales jobs and marketing roles may ask you to show your approach to selling a product as part of the interview process to get a feel of your sales talents. The recruiting manager is interested in learning more about how you sell and how you close deals.
You’ll be ready to successfully answer the question during job interviews if you take the time to prepare to sell anything (you may use the same or a similar technique for whatever you’re asked about).

Interviewers pose this question, as well as others regarding your capacity to sell, to candidates for sales, marketing, and similar positions to determine whether or not they can sell and what sales methods they employ.
Your response not only demonstrates your skill to sell but also demonstrates your ability to think on your feet, which is critical in this job. Your response also displays your ability to communicate.
This interview question does not necessarily need a pen. Traditional choices for this question are apples or pens, although recruiters may ask you to sell any product on the spot, including one made by the firm. The interviewer aims to determine how well you can sell and what sales methods you employ.

You should be prepared to pitch a product or service if you’re applying for a sales or marketing career.

How to respond
You may be asked to sell the interviewer a pen, pencil, stapler, apple, or other commonplace items. There will be no proper response, as with other hypothetical questions, but the employer will be interested in the sales technique you use, your verbal communication abilities, and your passion and inventiveness.
Here are several approaches to consider when you respond to this question:

  • Be Positive and Enthusiastic.
    As you offer the product, make sure you’re upbeat and enthusiastic about it. “I’m thrilled to inform you how this pen can help you write in a legible, beautiful, and efficient manner,” you may remark. Make sure you sell the product with an enthusiastic voice and facial expressions because the nonverbal components of your presentation will be just as important as your words. Animation may assist you to communicate enthusiasm and reinforce your belief in the product’s worth.

  • Emphasize the Features the Interviewer Will Value.
    Getting to know your consumer is an important part of the selling process, therefore you may question the interviewer for clarity on their possible applications of the product.

  • Don’t Be Afraid to Ask a Few Questions.
    The more you understand your interviewer’s requirements, the more effective your pitch will be. Playoff the interviewer’s replies to highlight some of your pen’s qualities that could be useful to them in their work. If your interviewer states that taking notes during meetings is important to them, you might explain that your pen has a fine tip and non-smearing ink, allowing them to take legible notes. You might stress how readily the ink flows from your pen and the huge quantity of ink available if the interviewer was annoyed by pens that didn’t write on certain surfaces or soon ran out of ink.

  • Make an Attempt to Close.
    The biggest need is for salespeople who are eager and successful closers. At the end of your presentation, don’t be afraid to ask the interviewer for their business. Make a passionate closing remark that includes a desire to assist the consumer. Your ability to close this sale will assist you in being hired for the position.

  • Don’t Be Afraid to Employ Some Creativity.
    When coming up with an answer on the fly, interviewers won’t expect you to be 100% factually right, so be creative with your response as long as your statements are reasonable and conveyed convincingly. Remember that trust in your product’s quality is essential for successful sales.