Schema markup is like a digital road map for Google bots and perhaps the most technical element of advanced on-page SEO we will discuss in this article.
As we’ve mentioned, Google uses automated bots to help them crawl, index, and render your web content. To understand your site, Google relies on a simple, tech language called schema markup to make sense of what your site is about and how your web pages are related.
This coding vocabulary is also known as structured data. Schema markup signals when content is about:
- Local businesses
- Medical conditions
- And more
For example, if you want to know what local events are taking place in your area, you can simply type that into Google