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1. Please, please, please, DON’T plagiarize.
Copying content from other sites, no matter how tempting, will result in your site getting penalized, or even removed, from search engines. Maintain your copy/pasting self-control and just spend a few extra minutes coming up with your own original content. After all, your company is original, right? It deserves original content.
. Don’t use run-on sentences.
Short and sweet appeals to both humans and search engines and you’ll be rewarded. If you have a lot to say, make sure to break it up into easily scannable chunks.
3. Don’t write content that is too complicated.
It might make you feel smarter to use 4 syllable words 18 times in a paragraph, but most people won’t appreciate your language prowess. Keep the text understandable to the average person.
4. Don’t write long walls of text.
If possible, try to keep paragraph length to 80 words or 4-5 lines. Bullet points, lists and visuals can help break up the text and make it more skim-friendly.
Don’t repeat yourself ad nauseam.
Your site visitors are coming to learn about the subject your website covers, and they don’t want to have the same concepts or keywords bombarding them when they want to learn something new.
6. Don’t oversell your product or service.
Quality content writing involves a careful balance of promotional and non-promotional content. Sure, the website’s purpose is to promote what you’re offering, but that doesn’t mean you should bombard readers with invitations to buy or sign up. Provide them with valuable, informative content that they can appreciate before asking them if they’re interested in becoming a consumer.
7. Don’t forget your target audience.
You might know a lot about the topics your website content covers, but you need to keep in mind that your customers might be far less informed. Make sure to write content that meets your site visitors at their level.