What is the use of anchor tag in SEO?
Anchor text is the clickable text in a hyperlink.
- The anchor tag is essentially a tag that you can attach to a word or a phrase, except it brings readers down to a different section of the page as opposed to another webpage. You’re essentially creating a unique URL within the same page when you use this tag.
- An anchor is a text you click to move from one internet destination to another; it literally anchors two different locations on the internet together.
- They tell the Google algorithms what your content is about. Google’s algorithms use your anchor choices to make sure you are not engaging in spammy practices AND to understand the topics you are linking to in your copy.