What Is A Heatmap?
A heatmap is a graphical representation of data that uses a system of color-coding to represent different values. Heatmaps are used in various forms of analytics but are most commonly used to show user behaviour on specific webpages or webpage templates. Heatmaps can be used to show where users have clicked on a page, how far they have scrolled down a page, or used to display the results of eye-tracking tests.
What Does a Heat Map Show?
A heat map uses a warm-to-cool color spectrum to show you which parts of a page receive the most attention.
This heat map, for example, shows how far down the page visitors have scrolled:
With a heat map, the data for your web page is right there: the CTA above the fold glows bright orange, or it doesn’t.
If it doesn’t, consider moving it higher up the page so it aligns with where visitors are paying the most attention.