Purpose of digital marketing?

Before creating a new piece of content to use in a digital marketing campaign, you should consider its purpose. Content writing and copywriting are primarily distinguished from each other by purpose. Content writing is designed to educate or entertain, whereas copywriting is designed to persuade.

Most text ads involve copywriting because they seek to compel readers to take action. Whether on Google, Bing, Facebook or elsewhere on the internet, businesses use text ads to encourage their prospective customers to take action. Conversely, most pieces of organic website content involve content writing. Organic website content is designed to offer noncommercial value to readers through education and entertainment, so it requires content writing.