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LogoutCompared to some other digital marketing channels, social media can have a different type of reach.
Search relies on people looking for what we have to offer when they plug in a specific query.
Email marketing is limited to our existing audience unless we’re buying lists.
Social media offers the opportunity to get in front of a larger referral audience organically when followers engage with content making it show up in their networks’ feeds.
Additionally, we have many options for sponsoring content and advertising that allow us to proactively target the extended networks of followers as well as choose demographic and interest-based campaigns.
Through the sponsored and advertising options on sites like LinkedIn and Facebook/Instagram, we can expand our prospect audiences proactively in ways that we can’t in other channels.