Optimize for User Engagement

The content on your page should reel the reader in and keep them engaged. You want to improve their dwell time on the site while also decreasing your bounce rate.

These factors demonstrate to Google that customers appreciate your content. It also lays the foundation for a relationship with this particular visitor, who will hopefully become a lead moving forward.

On your page, you can create content that boosts engagement by:

Using clear headlines that indicate the topic of each section of your content to improve readability
Making bullets and lists to ensure that the material is easier to scan
Incorporating images and video into your content
Creating relevant calls-to-action (CTAs) that encourage users to click and access related content
Having a clean and crisp layout that doesn’t distract users from your content
Ensuring the page speed is fast by following load time best practices
Incorporating above-the-fold can also increase engagement—users may immediately leave if they don’t find what they’re looking for.

To combat this, make sure you’re addressing the main query or topic right off the bat.