On-Page SEO Ranking Factors - Part 4

Digital Marketing
#1

  1. Page Load Time: Slow page load time is a big no-no for search engines as it can result in low click-through rates from SERPs (Search Engine Results Page), and they might penalize any particular page for slow loading even if there is an error on their server end. So always try to keep your pages optimized for fast results delivery within 6-9 seconds and use caching plugins while developing sites on the WordPress platform.

  2. Individual Pages: Never try to rank the entire website/blog for a single keyword instead of focusing on individual pages for specific keywords; otherwise, Google might start penalizing your whole site if it’s not by quality content or broken links. So make sure you post some attention-grabbing title that is relevant and informative enough to attract users from SERP’s(Search Engine Results Page) and then put a unique meta description with a link back to the home page of that particular blog post. This way, you can get more organic traffic from search engines as well as get high click-through rates.

  3. Keyword Stuffing: Avoid stuffing too many keywords in the middle of a sentence like why do I care about keyword density, how does it affect my ranking, and so on because Google knows better than you about how can it be helpful for users and if they found any over stuffing then they’ll either penalize that page or even your entire site which is bad for SEO. So make sure you read some popular articles on the subject of keyword density before posting anything new.

  4. Site Structure: Having a clear site structure in place is a must to rank well on search engines, so make sure all your content is logically divided into logical categories and subcategories by using the navigation bar at the top of the page but don’t over use tags as it looks ugly instead put compelling titles with keywords in it so visitors can easily spot what’s inside each category & subcategory (it will also affect click-through rate from SERP’s).

  5. Internal Links: Make sure you place some internal links on each page pointing to a few other pages in the same category or subcategory so Google can easily crawl and index your whole website for better results but not overdo it as it looks spammy. They’ll just penalize that particular page with immediate effect.