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Keywords: Choosing keywords is very important for any new website or blog, so make sure you choose one which has good search volume and a low level of competition among other sites on similar topics. Don’t ever try to target a keyword with a massive amount of global or local searches, as it will take a very long time to rank well. Still, if you are targeting something less competitive, it’s great to do some SEO work on that particular keyword/phrase. Keyword density affects your ranking and the click-through rate from SERPs (Search Engine Results Page), so never overuse keywords in your content; instead, use them naturally as we speak in everyday life.
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Freshness Factor: Fresh content is always welcome and appreciated by all users and Google. So make sure you post fresh content regularly on your website/blog so that it will get indexed fast in search engines, and you can start getting some real traffic from them rather than just relying upon paid Ad words or referral links, etc.
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Unique Content: Nothing is more annoying to a reader when he reads the same thing repeatedly. Still, there are millions of sites covering the subject with duplicate information/content when it comes to popular topics. Hence, it’s hard to differentiate between what source can be trusted and which one cannot. Even Google doesn’t like duplicate content from different sources, so make sure you do some research before writing any new article or posting any update.
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Keyword Density: Keyword density is quite crucial for ranking on search engines, but if you overdo it, then Google might penalize that particular page for keyword stuffing, so remember to use keywords naturally in your content and don’t go beyond 2% or 3% ratio of total words on a single page. If you want to know how much percent of exact keywords should be used, this article will be beneficial for you: Just make sure to keep them as natural and believable as possible.
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Site Architecture: The web has evolved with thousands of different sites covering all kinds of topics, whether news, technology, finance, or any other subject matter related to daily life. All these websites are connected by hyperlinks pointing from one site to another either directly or indirectly, so if you want your website to rank well, then make sure you have this link structure in place and maintain a good relationship with all of them (it’s not only limited to SEO but also conversion rate optimization).