On-Page SEO Ranking Factors - Part 2

Digital Marketing
#1

  1. Avoid Widgets: widgets don’t give any value to your site content. Instead, a device can be used just like an additional ad feature that can attract audience attention and provide a catchy eye look to your page. Search engines don’t like widgets, especially Google, as it has nothing to do with the readability and purpose of the page you are trying to rank. Nowadays, most of them show a “powered by widget” message on the bottom, which is not good at all for SEO purposes.

  2. Outbound Links: putting too many outbound links can lead you nowhere but putting relevant outbound links to pages already ranking well on search engines only helps in improving your visibility rate among similar competitive sites. Putting excessive numbers of links pointing towards some off-page content or unrelated sites will be considered spamming and may get your site banned from search engine results, or worst they might penal you for it. Make sure you put maximum outbound links pointing towards more popular pages of the same site or your blog. Avoid linking to low-quality, spammy, unrelated sites with or little authority.

  3. Meta Keywords tag: Tags are used by search engines to understand any content on a particular page. Hence, while writing an article, always include keywords that are relevant to that page/article/post and write them in a way where they make sense instead of making it look unnatural for users as well as search engines. Remember, don’t overdo it otherwise you might end up with a keyword stuffing penalty from Google :slight_smile:

  4. Server Location: Google treats searches according to IP address of server location, so if you want localized ranking, then host your site on a server in that particular country where your targeted audience is present and if you are targeting worldwide visitors, then host your site on United State’s server as the majority of web users from over the web use Google.com as their default search engine.

  5. Domain Age: Older domains result in better ranking because they have established rankings in search engines with many years of backlinks pointing towards them, which brings an excellent boost to any new domain/website for the initial few months. Also, there will be no or shallow competition among sites with older domains. So if you are planning to start something from scratch, make sure to use a domain name at least two or three years old otherwise, don’t waste time and money on something which can never rank well on SERPs(Search Engine Result Pages).