Name the best and worst link-building strategies.
White-hat strategies: White-hat strategies (Best link- building strategies) are those that are very low-risk to carry out and usually fall well within the webmaster guidelines laid out by Google and Bing.
- Efficient Link Building Strategies for Busy Marketers
- Use Strategic Guest Blogging.
- Create and Distribute Infographics.
- Broken link building
- Get Active on Social Media.
- Use Resource Links From Trusted Sites.
- Paid promotion for “linkable assets”
- Leverage the Broken Links Strategy.
- Grow Your Personal Brand.
- Check Competitor’s Backlinks.
- Replicate Best Links From Competitors.
- Community site link building.
- Building quality links with industry-specific tools.
- Build links with blog comments.
- Video transcription.
- Drive Traffic & Build Relationships With “Targeted” Blog Commenting.
Black-hat strategies: Black-hat strategies (Best link- building strategies) has also been used to describe techniques that directly violate search engine guidelines.
- Inappropriate Directory Submissions.
- Cloaking.
- Injecting Links.
- “Spammy” Guest Posting.
- Trading Links
- Focusing a Lot on The Link Only.
- Creating a Lot of Backlinks.
- Buying or Selling Links.
- Using Private Blog Networks.
- Not Doing Link Reclamation and Rechecks.
- Link Building on Unrelated Niche Sites.
- Thinking Only About Your Links
- Over-Optimizing or Not Optimizing Anchor Text.