Name some tools of digital marketing?

Name some tools of digital marketing ?

Digital Marketing tools are very important for digital marketers. Without the tools, we cannot carry out our digital marketing campaigns and analyse its efficiency.
1. SEMRush: SEMRush is one such tool that helps you to get desired results from your digital marketing efforts. You can get an audit of your backlinks and entire SEO in addition to the semantic core collection, position tracking, and competitive intelligence.
2. Ahrefs: Ahrefs is the favourite tool for brands looking forward to growing the search traffic, researching the competitors, and monitoring their niche. It gives you a clear idea on why your competitors rank better than you and tips to beat them.
3. Google Search Console: Google Search Console is one of the most helpful tools if you want to enhance your performance on Google Search. Google Search Engine allows you to submit sitemaps as well as URLs for crawling.
4. KWFinder: KWFinder by Mangools is a robust tool that helps you with keyword research. You can also find long-tail keywords specific to the geographical location.
5. Moz: Moz offers features such as site audits, rank tracking, backlink analysis, and keyword research. You can also get custom reports to optimize your search engine marketing strategy. Their Keyword Explorer allows you to streamline your workflow and sheds light on which are the best keywords to target.
6. PageSpeed Insights: The SEO algorithm set by Google considers the loading speed of your website as an important ranking factor.
7. Screaming Frog: Screaming Frog SEO Spider is used as an industry-leading website crawler for Windows, macOS, and Ubuntu. Thousands of SEO companies and agencies trust this tool for technical SEO audits.
8. If you are not comfortable using Google Keyword Planner or other keyword research tools, you can use that generates up to 750+ long-tail keyword suggestions for each search term.
9. HubSpot: HubSpot offers a complete stack of software for marketing, sales, and customer service in addition to free CRM.
10. Sendinblue: Sendinblue provides you with all the necessary tools like email marketing, SMS marketing, and chat.
11. Mailchimp: Mailchimp is an all-in-one marketing platform that lets you create more personalized campaigns with their behavioural targeting tools.
12. Hootsuite: Hootsuite is one of the easiest-to-use social media marketing tools that allows the user to schedule the posts and keep a track of the social media accounts in one place.
13. Buffer: Tool that allows you to plan, collaborate, and publish compelling content that would bring faster business growth, zero in your search on Buffer.
14. Sprout Social: Sprout Social makes it easier to manage the otherwise cumbersome task of social media marketing. It is a scalable platform offering the features of social listening, social publishing, social analytics, and automation to name a few.
15. Sendible: Be it planning, collaboration, engagement or analytics, Sendible can facilitate the management and amplification of multiple brands on social media.

Digital Marketing involves data, user behaviour, user journeys, consumer persona and retargeting. There are a lot of tools that are very useful for Digital Marketing.

Any marketing company or industry can not reach powerfully or manage data or eye on competitors or enhance performance without the use of any tools. Tools are useful for SEO audit or PPC or graphics, or content marketing, or youtube SEO, or social media strategy or many more.

Below are some of the tools which are used for SEO:

ahrefs tool is one of the most useful tools for SEO. With the use of this tool you can analyze your competitors, get the data related to links, check keywords where they rank and which keyword is most helpful to rank high, you can track your ranking progress, or you can learn your industry’s top-performing content.

SEMRUSH tool is the same as ahrefs tools. In this tool, you can analyse competitors and research about keywords and links, it can track the keyword strategy used by your competitions, it can give detailed information about different parameters and make a strategy according to it.

Ubersuggest is a tool which is very useful for keyword research, it shows volume, value, and quality of keywords. You can understand about Domain. You can do market research and competition analysis with rank tracking.

Moz is a tool where you can know domain authority, page authority, spam score, it also gives competitive analysis and competitor analysis in the market.

SERPSTAT is one tool that is useful for WordPress websites or WOOcommerce that have advanced features for them. You can perform site audit, backlinks analysis, and more.

Yoast SEO is specifically the most useful tool for wordpress, it is one of the best SEO tools for wordpress websites.

WOOcommerse is a very useful tool for the wordpress ecommerce websites which is all in one WordPress.ORG tool.

For SEM (or PPC)

Google Keyword Planner: It helps us understand the keyword volume, marketwise searches, competition of the keyword and which device it is searched more.

SimilarWeb: It is used to understand website traffic of different domains, apps etc. It helps us to understand which domain receives maximum traffic from which source (direct, organic, paid, social etc)

Comscore This is a paid tool, which gives us the deduplicated reach of each platform/publisher / OTT on Digital. It also gives us unique reach of each platform by age gender bifurcation. It is used for platform selection while media planning.