Mention the difference between Google attribution and Google attribution 360?

Digital Marketing
,
1

Mention the difference between Google attribution and Google attribution 360?

1 Like
2

Google Attribution

  • The process of assigning credit for sales and conversions to touchpoints in conversion paths. Attribution allows marketers to quantify each channel’s contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.

  • Google Attribution is a monitoring program developed by Internet advertising company Alphabet Inc. launched in 2017. It has to link with a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account.

Google Attribution 360

  • Google Attribution 360, part of the Google Analytics 360 Suite, makes it easy to collect the data you need to gain attribution insights. … Attribution 360 can accept raw data events captured within common ad servers such as DoubleClick Campaign Manager or Atlas.

  • Google Analytics 360 provides the tools and support that enterprise teams need to get actionable insights from their data. With Google Analytics 360, your team can access advanced tools, like Unsampled Reports, BigQuery Export, and Data Driven Attribution, in addition to all the standard Analytics features and reports.

A main difference between the free and paid versions of Google Analytics is that the paid version, Google Analytics 360, has service-level agreement (SLA) obligations, guaranteeing 99.9% uptime, support, and data freshness.