Managing Negative Online Reviews in ORM?

Digital Marketing
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#1

Bad reviews have a direct impact on your business’ bottom line as they discourage your existing and potential customers from using your services or product. We discussed this at length in a recent #Semrushchat).

ReviewTrackers[ survey unveils that 94% of consumers admit that a negative online review can turn them off choosing a particular business.

Before addressing your negative reviews, make an assessment of the most problematic reviews. Reviews that rank highly in the SERP are a great starting point. Quickly run through the following platforms:

  • Google My Business
  • Social media platforms (Facebook, Linked In, Twitter, Instagram, etc.)
  • Trustpilot, Feefo, Review. io or similar (don’t forget that some of these platforms can gather reviews even if you don’t subscribe)

It is important that you capture a regular snapshot of your online reviews so that you can deal with issues effectively.
I hope you find this information helpful…see you on the next topic