What is local SEO? How can we locally optimize the site?
Local SEO helps businesses promote themselves online to local customers within a geographic area. It is a process of grooming your online profile so you are found for the local searches most relevant to your business.
Local SEO (Local Search Engine Optimization), sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.Because local customers rely on the internet to find information about your business.
Local SEO requires a variety of strategies:
A completed Google My Business profile: Consistent NAP Citations Be sure your business’ name, address, and phone number is EXACTLY the same across all of your online assets like your website, social profiles, and Google My Business/Bing listings.
A large number of 4 and 5-star reviews: Reviews are key to local SEO. Regularly solicit reviews and engage in review-building tactics on social and search profiles.
Local directory listings – Claim and verify all listings on local directories including Yelp, Superpages, Foursquare, Yellowpages, etc.
If you offer online booking, add the “booking button” feature
Localized onsight content – The more relevant your on-site content is to the searcher, the more likely it will show up in search results. This means creating unique geo-targeted service pages, specifying service areas, and including maps with your location on it.
Schema markup – Ask your web developer to implement local business schema on your website. It gives the search engines a clearer supply of local information about your business.