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LogoutWhile [LinkedIn postsand status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform.
When someone viewing your [LinkedIn profile scrolls past the About section, they’ll see an Articles & Activity box. In this box, the last article you wrote (whether recently or years ago) will take up half of the box. This prominent placement highlights content that’s central to you and your brand.
If you haven’t published any LinkedIn articles, this box will simply show your last four activities, which may be sharing or liking other people’s content. Your brand doesn’t get the same exposure if you’ve only published posts and not articles. In fact, other people’s brands may get the attention.
When you open a LinkedIn article to read it on desktop, an Articles link appears to the person’s byline. Clicking that link will display all of the LinkedIn articles they’ve written. If you’re viewing an article on the mobile app, simply swipe left to read the next article by that person.