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LogoutTo build the right links that actually have a positive impact on your organic rankings and traffic, you need to make sure you are using the right strategy.
But first, you need to be clear on the difference between strategies and tactics and explore each of these.
- Strategy = what you are going to do.
- Tactics = how you are going to do it.
Applied to link building, different strategies typically balance different levels of effort and resource with the potential rewards and returns (i.e., the more difficult a tactic is to implement, the better results you will see as it is harder for competitors to do the same), as well as the level of risk surrounding either algorithmic or manual actions taken by Google.