Hi everyone, this topic is for sharing Preparation guidelines and interview experience for Lenskart Store Manager
The Store Manager at Lenskart involves a multi-stage assessment and interview process, designed to evaluate both technical skills and business proficiency. Below is a summary of the process and key points from the interviews you provided:
Assessment and Interview Process Overview (from the provided experiences)
Process Variant A: Walk-in (April 2024)
Technical Round: Practical, operations-focused discussion; included troubleshooting scenarios.
Process Variant B: Three-Round Process
Round 1 – Resume Shortlist: Emphasis on a concise, relevant resume (avoid photo, gender, age, address).
Round 2 – HR Round: Standard HR fit and motivation questions.
Round 3 – Case Study Round: Workplace culture and workload management; building supportive environments to address secondary trauma risks.
Process Variant C: Five-Round Process (timeline ~3 weeks)
Craft a clean, professional resume; avoid unnecessary personal details (photo, gender, age, address).
Practice concise, role-aligned answers for HR questions; emphasize leadership, customer service, and problem-solving.
Practice case studies on workplace culture, support systems, and managing workloads.
Research Lenskart’s products, values, and culture to answer “Why Lenskart?” convincingly.
If you have attended the process from your campus, pls share your experiences here; Please follow [guidelines](https://discuss.boardinfinity.com/t/interview-transcript-guidelines/22428?u=abhay-gupta-ebaf4123)
Application Process: Walk-in interview conducted in April 2024.
Interview Rounds:
Round 1 - Technical Round:
Questions Asked:
How to handle troubleshooting?
Your Approach: Answered based on practical experience and problem-solving skills.
Outcome: Successfully cleared the round.
Preparation Tips:
Focus on the basics of your profession, including optometry, customer service, operations management, store keeping, and retail inventory control.
Conclusion:
The interview was straightforward, with a focus on practical knowledge. Being well-versed in the fundamentals of the role and having hands-on experience helped me perform well. For future candidates, I’d recommend brushing up on troubleshooting scenarios and retail operations to ace the interview.
Application Process: The application process involved a direct one-on-one interview round for the Store Manager position.
Interview Rounds:
Round 1 - One-on-One Interview:
Questions Asked:
Questions not belonging to the Store Manager role.
Questions more suited for a Business Manager role.
General questions about store operations (specifics not provided).
Your Approach: I tried to align my answers with the responsibilities of a Store Manager, even though some questions seemed more relevant to a Business Manager. I emphasized my experience in retail management and store operations.
Outcome: The feedback was not explicitly shared, but the questions seemed mismatched for the role.
Preparation Tips:
Be prepared for questions that might not directly align with the Store Manager role, as they might overlap with Business Manager responsibilities.
Focus on retail management, showroom operations, and team handling skills.
Brush up on floor management, shrinkage control, and store merchandising, as these are key skills for the role.
Conclusion:
The interview experience was a bit confusing due to the mismatch in questions for the Store Manager role. However, it highlighted the importance of being adaptable and ready for unexpected questions. Future candidates should prepare broadly and be ready to pivot their answers to fit the context of the role.
Application Process: Applied through a campus placement drive. The process was straightforward, and the company was hiring in bulk, so the bar seemed relatively low.
Interview Rounds:
Round 1 - HR Interview:
Questions Asked: Basic questions about my background, why I wanted to join Lenskart, and my understanding of the role of a Store Manager.
Your Approach: I kept my answers simple and aligned them with the company’s values and the job requirements.
Outcome: Passed the round easily.
Preparation Tips:
No specific preparation was needed. Just be confident and have a basic understanding of the role.
Conclusion:
The interview was very easy, and it felt like they were hiring almost everyone who showed up. If you’re looking for a job with Lenskart as a Store Manager, don’t stress too much—just be yourself and you’ll likely get through!
Application Process: I applied via a referral and was interviewed in April 2023.
Interview Rounds:
Round 1 - One-on-one Round:
Questions Asked:
What do you know about retail?
What is customer service?
Tell us about yourself and NPS.
How do you handle your team?
What is EBITDA, and how will you implement it?
Your Approach:
For the retail question, I highlighted my understanding of retail operations, customer engagement, and sales strategies.
For customer service, I emphasized the importance of customer satisfaction and shared examples of how I’ve handled customer issues in the past.
I introduced myself professionally, focusing on my relevant experience and briefly explained NPS (Net Promoter Score) as a metric for customer loyalty.
For team handling, I discussed my leadership style and shared instances where I successfully managed a team.
For EBITDA, I explained its significance in measuring profitability and how I would focus on cost control and revenue growth to improve it.
Outcome: I successfully cleared this round.
Preparation Tips:
Just read about retail to ensure you have a solid understanding of the industry.
Brush up on key retail metrics like NPS and EBITDA.
Be prepared to discuss your leadership and customer service experiences in detail.
Conclusion:
Overall, the interview was straightforward, focusing on retail knowledge, leadership, and financial metrics. Being well-prepared about the industry and having clear examples of past experiences helped me perform well. For future candidates, I’d recommend researching Lenskart’s business model and practicing answers to common retail-related questions.
Application Process: I applied for the Store Manager position at Lenskart through a referral in March 2024.
Interview Rounds:
Round 1 - HR Round:
Questions Asked:
What is your current profile?
What is your current location?
How many years of experience do you have?
Your Approach: I answered honestly about my current role, location, and experience, ensuring clarity and confidence in my responses.
Outcome: I passed this round and moved to the next stage.
Round 2 - Group Discussion Round:
Questions Asked:
What is KRA (Key Responsibility Area)?
What is KPI (Key Performance Indicator)?
What is a roll (possibly role)?
How many teams have you handled?
Your Approach: I explained the concepts of KRA and KPI clearly, defined what a role entails, and shared my experience in team management.
Outcome: Successfully cleared this round.
Round 3 - HR Round:
Questions Asked:
What are your expectations from this role?
Can we bargain on the salary together?
Your Approach: I clearly stated my expectations and was open to discussing salary negotiations professionally.
Outcome: The round went well, and I received positive feedback.
Preparation Tips:
For sales roles, be prepared for frequent shuffling.
As a manager, be ready to handle store expenses from your own pocket initially and advocate for reimbursement later.
Conclusion:
Overall, the interview process at Lenskart was smooth and well-structured. The HR rounds were conversational, while the group discussion tested my understanding of retail management concepts. Being honest and confident in my responses helped me succeed. For future candidates, I’d advise brushing up on retail-specific terms like KRA and KPI and being prepared for practical challenges like expense management.
Application Process: The application process involved three rounds: Resume Shortlist, HR Round, and a Case Study Round. The resume was initially screened, followed by HR and case study discussions.
Interview Rounds:
Round 1 - Resume Shortlist Round:
Details: The first round was a resume screening process. The focus was on ensuring the resume was concise and relevant, avoiding unnecessary personal details like photos, gender, age, or address.
Outcome: Successfully shortlisted for the next round.
Round 2 - HR Round:
Questions Asked:
What are your hobbies?
What are your strengths and weaknesses?
Tell us something about yourself.
Why should we hire you?
Why do you want to work with our company?
Your Approach: Answered honestly and aligned responses with the role of a Store Manager, emphasizing leadership, customer service, and problem-solving skills.
Outcome: Cleared the HR round and proceeded to the next stage.
Round 3 - Case Study Round:
Details: The case study focused on workplace culture and managing workloads. The scenario involved building a supportive environment to address secondary trauma risks in the workplace.
Your Approach: Discussed strategies like fostering open communication, providing support systems, and ensuring balanced workloads to create a healthy work environment.
Outcome: Successfully presented the case study and advanced in the process.
Preparation Tips:
Focus on creating a clean, professional resume without unnecessary personal details.
Prepare for common HR questions by aligning answers with the job role and company values.
Practice case studies related to workplace management and customer service scenarios.
Conclusion:
The interview process was structured and insightful. The HR round tested my communication and alignment with the role, while the case study round assessed my problem-solving and leadership skills. I recommend future candidates to prepare thoroughly for HR questions and practice case studies to showcase their managerial abilities effectively.
Application Process: I applied for the Store Manager position at Lenskart through Naukri.com and was interviewed in April 2024.
Interview Rounds:
Round 1 - One-on-one Round:
Questions Asked:
What is your daily work routine?
How do you handle processes and SOPs?
Your Approach: I discussed my daily responsibilities and how I ensure adherence to standard operating procedures in my current role.
Outcome: Cleared this round successfully.
Round 2 - One-on-one Round:
Questions Asked:
Can you describe a situation you handled effectively?
How would you describe your current job performance?
Your Approach: I shared a specific example of a challenging situation I resolved and highlighted my achievements in my current role.
Outcome: Progressed to the next round.
Round 3 - One-on-one Round:
Questions Asked:
Can you discuss your current job data and performance metrics?
How do you handle unexpected situations?
Describe your current work culture and relationship with the company.
Your Approach: I provided data-driven insights into my performance, explained my problem-solving approach, and discussed my positive work environment.
Outcome: Awaiting final results.
Preparation Tips:
Brush up on retail management and store operations.
Prepare specific examples of handling challenging situations.
Be ready to discuss your current job performance and metrics in detail.
Conclusion:
The interview process was thorough and focused on practical scenarios and performance metrics. I felt confident in my responses but would recommend practicing more situational questions to be better prepared. Overall, it was a great learning experience!
Application Process: Applied via Naukri.com and was interviewed in July 2024.
Interview Rounds:
Round 1 - HR Round:
Questions Asked:
Previous experience.
How you will increase your sale.
How you will handle your team.
How many employees left the job under your working period in your store.
KPI, KRA, SOP (detailed explanation required).
Your Approach: I focused on highlighting my past leadership roles, strategies for sales growth, and team management techniques. For the KPI/KRA/SOP question, I provided a structured breakdown of key performance indicators and standard operating procedures.
Outcome: Successfully cleared the round.
Round 2 - Group Discussion Round:
Questions Asked: Similar to the HR round, but conducted in a group setting with a 10-minute time limit.
Your Approach: I maintained confidence and clarity while answering, ensuring my points were concise and impactful. I also actively listened to others and built on their ideas where relevant.
Outcome: Cleared the round successfully.
Preparation Tips:
Brush up on leadership and team management principles.
Be prepared to discuss sales strategies and KPIs in detail.
Practice speaking confidently in group discussions.
Conclusion:
Overall, the interview process was smooth and focused on practical aspects of store management. Confidence and clarity in communication played a key role in my success. Future candidates should emphasize their leadership skills and be ready to discuss real-world scenarios in detail.
Application Process: Applied via a recruitment consultant in March 2024.
Interview Rounds:
Round 1 - HR Round:
Questions Asked:
Introduction and background (qualifications, experience).
Basic knowledge of KPI & KRA, store management, team leading, inventory management, and communication skills.
Handling targets/achievements, team briefings, and sales tracking.
Staff training and customer interaction strategies.
Importance of shrinkage control in store management.
Active store management and cleanliness.
Impact of proper store management on KPI and margins.
Current and expected CTC (3.70k and 3.15k respectively).
Your Approach: Provided detailed answers based on 7 years and 8 months of retail experience, emphasizing practical knowledge of store operations, team leadership, and customer relations.
Outcome: [Result not specified]
Preparation Tips:
Focus on KPI analysis, customer relationship management, and shrinkage control.
Be well-versed in store operations, retail sales, and inventory management.
Maintain strong communication skills and a proactive approach to team leadership.
Conclusion:
Lenskart is a great company to work for, especially for those with a background in retail management. The interview focused heavily on practical store management skills and team leadership. Being thorough with KPI, shrinkage control, and customer interaction strategies is key. For future candidates, emphasize your hands-on experience and problem-solving skills in retail environments.
Application Process: Applied via LinkedIn and was interviewed in March 2024.
Interview Rounds:
Round 1 - One-on-one Round:
Questions Asked: KPI’s, KRA, Store SOP, Sale Data.
Your Approach: Focused on explaining my understanding of key performance indicators (KPIs), key result areas (KRAs), and standard operating procedures (SOPs) for store management. Also discussed my experience with sales data analysis.
Outcome: Advanced to the next round.
Round 2 - One-on-one Round:
Questions Asked: Similar to the first round, with additional focus on last profile information and data analysis.
Your Approach: Provided detailed insights into my previous roles and how I handled data analysis to drive store performance.
Outcome: Advanced to the final round.
Round 3 - One-on-one Round:
Questions Asked: Business revenue, customer observation.
Your Approach: Discussed strategies for improving business revenue and shared examples of how I’ve observed and addressed customer needs in past roles.
Outcome: Awaiting final results.
Preparation Tips:
Focus on understanding KPIs, KRAs, and SOPs relevant to store management.
Be prepared to discuss your experience with sales data analysis and customer observation.
Avoid applying if you don’t meet the high qualification and experience requirements, as the company may have budget constraints.
Conclusion:
The interview process was thorough, with a strong emphasis on practical knowledge of store operations and data analysis. While the rounds were repetitive in some aspects, they tested depth of understanding. My advice to future candidates is to ensure they have solid experience and are well-prepared to discuss their contributions to store performance in detail.
Application Process: I applied through a recruitment consultant and was interviewed in May 2023.
Interview Rounds:
Round 1 - Resume Shortlist Round:
Outcome: My resume was shortlisted for further rounds.
Round 2 - Telephonic Call Round:
Questions Asked:
Past experience as a store manager.
How to deal with sales and staff concerns.
What do you know about retail?
Outcome: I advanced to the next round.
Round 3 - HR Round:
Questions Asked:
Tell me about yourself.
What do you know about store management?
What value have you added in your current organization?
Outcome: I progressed to the next stage.
Round 4 - One-on-one Round:
Questions Asked:
What is KPI and KRA?
Tell me about your experience.
How did you handle critical conditions in your past organization?
Outcome: I moved forward to the technical round.
Round 5 - Technical Round:
Questions Asked:
Tell me about yourself.
Questions about KPI, KRA, and working environment.
Rapid questions on conversion ratio, ATV, ABS, SPSF, NPS matrix, etc.
Why would you join our company?
What do you know about our company?
Outcome: The final round was completed, and I awaited the results.
Preparation Tips:
Focus on understanding KPIs, KRAs, and operations management.
Prepare for questions related to shrinkage control.
Be ready to discuss retail metrics like conversion ratio, ATV, ABS, SPSF, and NPS matrix.
Conclusion:
The interview process took around 3 weeks to complete. It was thorough and tested my knowledge of store management and retail operations. I would advise future candidates to prepare thoroughly for matrix-related questions and operational scenarios. Understanding the company’s values and culture beforehand also helps in answering “Why Lenskart?” effectively.