Because it focuses on educating or entertaining, content writing typically results in longer content than that of copywriting. You might be able to persuade readers to take action using just one or two sentences, but educating or entertaining them will likely require a longer length. Depending on the topic, you may need to use anywhere from 500 to 2,500 words.
Short pieces of content can still be educational or entertaining, but content writing centers around noncommercial value. If a piece of content is too short, it won’t offer much value to readers. With a relatively long length, content is typically more valuable to readers.