Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.
When it comes to your target customer, you should know things like:
- average income
- Typical job title or industry
Here’s a simple guide and template for [creating audience/buyer personas.
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.