Kantar Consultant Interview Questions & Experience Guide

Interview Preparation
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Kantar Consultant Interview Questions & Experience Guide

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Company Name: Kantar

Position: Consultant

Location: National Institute of Technology (NIT), Hamirpur

Application Process: Applied via campus placement at NIT Hamirpur before May 2023.

Interview Rounds:

  • Round 1 - Case Study Round:
    • Questions Asked: A liquor store problem and its sale.
    • Your Approach: Focused on providing fact-based answers rather than subjective responses.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  • Be robust with your answers and ensure they are fact-based rather than subjective.

Conclusion:
The interview was a great learning experience. Being prepared with fact-based responses helped me clear the case study round. For future candidates, I recommend focusing on data-driven answers and practicing case studies to build confidence.

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Company Name: Kantar

Position: Consultant

Location: [Not specified]

Application Process: Applied via the company website in October 2023.

Interview Rounds:

  • Round 1 - Technical Round:
    • Questions Asked:
      1. Tell me about yourself?
      2. What is cytokinin?
    • Your Approach:
      • For the first question, I provided a concise summary of my educational background, relevant skills, and why I was interested in the role.
      • For the second question, I explained cytokinin as a plant hormone involved in cell division and growth, drawing from my knowledge of life sciences.
    • Outcome: The round went well, and I was able to answer both questions confidently.

Preparation Tips:

  • Focus on thoroughly preparing all life sciences topics, as they are likely to be relevant for the interview.
  • Brush up on biochemistry, biotechnology, and related subjects to ensure a strong foundation.

Conclusion:
Overall, the interview was a positive experience. I felt well-prepared for the technical questions, but I would recommend future candidates to also review legal and advisory topics if they are part of the role’s requirements. Confidence and clarity in answering questions are key!

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Company Name: Kantar

Position: Consultant

Location: [Location not specified]

Application Process: [Application process details not provided]

Interview Rounds:

  • Round 1 - Aptitude Test:

  • Questions Asked: Quants, LR-DI, and VARC sections similar to CAT.

  • Your Approach: Prepared using CAT-level study materials and practiced sample papers.

  • Outcome: Cleared the round successfully.

  • Round 2 - Technical Round:

  • Questions Asked:

    1. Excel intermediate-level questions.
    2. SQL intermediate-level questions.

  • Your Approach: Revised Excel functions and SQL queries, focusing on intermediate-level concepts like joins, subqueries, and pivot tables.

  • Outcome: [Outcome not specified]

Preparation Tips:

  • Brush up on CAT-level aptitude topics for the first round.
  • Focus on intermediate Excel and SQL concepts for the technical round.
  • Practice data extraction and analysis skills.

Conclusion:
The interview process was structured and tested both aptitude and technical skills. Preparing with CAT-level materials and intermediate Excel/SQL concepts was beneficial. Future candidates should ensure they are comfortable with data analysis tools and logical reasoning.

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Company Name: Kantar

Position: Consultant

Location: [Not specified]

Application Process: [Not specified]

Interview Rounds:

  • Round 1 - Technical Round:
    • Questions Asked:
      • Revolve around marketing analytics and marketing drivers.
    • Your Approach: [Not specified]
    • Outcome: [Not specified]

Preparation Tips:

  • Focus on marketing analytics and understanding key marketing drivers.
  • Brush up on analytical skills and business analysis techniques.

Conclusion:

  • The interview was centered on marketing analytics, so candidates should ensure they are well-prepared in this area. Strong communication skills and analytical abilities are highly recommended for this role.
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Company Name: Kantar

Position: Consultant

Application Process: The application process involved multiple rounds, starting with a resume shortlist, followed by an aptitude test, HR round, and a one-on-one interview.

Interview Rounds:

  • Round 1 - Resume Shortlist Round:

    • Details: The first round was a resume screening process. The key here was to ensure the resume was concise and impactful.
    • Outcome: Successfully cleared this round.

  • Round 2 - Aptitude Test Round:

    • Questions Asked: The test focused on writing skills, grammar, and communication abilities.
    • Outcome: Cleared the aptitude test.

  • Round 3 - HR Round:

    • Questions Asked:
      • Personal introduction and details about work experience.
    • Your Approach: Prepared a clear and concise introduction and highlighted relevant work experience.
    • Outcome: Advanced to the next round.

  • Round 4 - One-on-one Round:

    • Questions Asked:
      1. Interview with the Ops Manager and Assistant Manager.
      2. Personal details and work experience.
      3. Assessment on social cases.
      4. Written test for communication over email.
    • Your Approach: Focused on presenting my work experience clearly, analyzed social cases logically, and ensured professional communication in the email test.
    • Outcome: Successfully cleared this round.

Preparation Tips:

  • Research the company thoroughly, including their website and reviews, to understand their work culture and expectations.
  • Practice writing skills and grammar for the aptitude test.
  • Prepare a structured introduction and be ready to discuss your work experience in detail.
  • For case assessments, practice logical reasoning and problem-solving.

Conclusion:
The interview process was comprehensive but manageable with proper preparation. The key was to present myself confidently and communicate effectively. I would advise future candidates to research the company well and practice their writing and case-solving skills beforehand.

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Company Name: Kantar

Position: Consultant

Application Process: I received a phone call from one of their VPs, which initiated the interview process. After the initial call, I was invited for an onsite interview.

Interview Rounds:

  • Round 1 - Phone Screening with VP:

    • Questions Asked: General questions about my background, experience, and interest in the role.
    • Your Approach: I kept my answers concise and focused on my relevant skills and enthusiasm for the position.
    • Outcome: Passed this round and was invited for an onsite interview.

  • Round 2 - Onsite Interviews:

    • Questions Asked: Met with multiple people from different projects and levels. The questions varied but were generally about my experience, problem-solving skills, and how I would handle specific scenarios.
    • Your Approach: I tried to stay calm and engaged, asking clarifying questions when needed and relating my answers to real-world examples.
    • Outcome: The day was exhausting, but the questions weren’t overly difficult. I felt confident about my performance.

Conclusion:
Overall, the interview process was thorough but manageable. The key was staying composed and being prepared to discuss my experiences in detail. For future candidates, I’d recommend practicing behavioral questions and being ready to engage with multiple interviewers in one day.

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Company Name: Kantar

Position: Consultant

Location: [Not specified]

Application Process: I was approached by the company for this role and interviewed before June 2023.

Interview Rounds:

  • Round 1 - HR Round:

  • Questions Asked:

    • Tell me about yourself.
    • What is your day-to-day work at your current job?

  • Your Approach:

    • For the “Tell me about yourself” question, I gave a concise overview of my professional background, key skills, and why I was interested in the role at Kantar.
    • For the day-to-day work question, I described my current responsibilities, focusing on tasks relevant to the Consultant role, such as data analysis and client engagement.

  • Outcome: [Result not specified]

Preparation Tips:

  • Brush up on communication skills, as they are crucial for HR rounds.
  • Be clear and concise when describing your current role and how it aligns with the Consultant position.
  • Practice answering common HR questions to build confidence.

Conclusion:
The interview process was straightforward, with a focus on understanding my current role and fit for the position. I felt prepared for the questions, but in hindsight, I could have highlighted more specific achievements in my current job to stand out. For future candidates, I’d recommend tailoring your answers to showcase how your skills directly align with the Consultant role at Kantar.

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Company Name: Kantar

Position: Consultant

Application Process: The application process involved two interview rounds: an aptitude test followed by a technical round. The details of each round are described below.

Interview Rounds:

  • Round 1 - Aptitude Test:

    • Questions Asked: Basic aptitude and logical reasoning questions.
    • Your Approach: I prepared by practicing standard aptitude questions and timed myself to ensure I could complete the test within the 1-hour duration.
    • Outcome: I successfully cleared this round.

  • Round 2 - Technical Round:

    • Questions Asked:
      1. Guesstimate on how many red cars are there in the city you are currently staying in?
      2. Tell me in detail about the projects you have done.
    • Your Approach:
      • For the guesstimate, I broke down the problem into smaller parts (e.g., population of the city, percentage of car owners, percentage of red cars) and used logical assumptions to arrive at an estimate.
      • For the projects question, I highlighted my role, the challenges faced, and the outcomes achieved, ensuring I conveyed my analytical and problem-solving skills.
    • Outcome: The interviewer seemed satisfied with my responses, and I advanced further in the process.

Preparation Tips:

  • Practice aptitude and logical reasoning questions under timed conditions.
  • For guesstimation questions, focus on structuring your approach logically and making reasonable assumptions.
  • Be thorough with your project details, as they often reflect your analytical and technical abilities.

Conclusion:
Overall, the interview process was smooth and well-structured. The key to success was staying calm and methodical, especially during the guesstimation question. I would advise future candidates to practice breaking down complex problems and to be confident in discussing their projects.

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Company Name: Kantar

Position: Consultant

Application Process: Applied through the company’s career portal.

Interview Rounds:

  • Round 1 - Introduction:

  • Questions Asked: General introduction, background, and why I was interested in the role.

  • Your Approach: I kept my answers concise and focused on my relevant experience and enthusiasm for the role.

  • Outcome: Cleared the round and moved to the next stage.

  • Round 2 - Technical & Managerial Round:

  • Questions Asked: Questions about SQL, Power BI, and case study scenarios.

  • Your Approach: I demonstrated my knowledge of writing queries using CTEs and joins, creating dashboards, and working with Power Query. I also discussed my problem-solving approach for the case study.

  • Outcome: The round was moderate, and I performed well enough to proceed.

  • Round 3 - HR and Salary Discussion:

  • Questions Asked: Questions about my expectations, work experience, and cultural fit.

  • Your Approach: I was honest about my salary expectations and aligned my answers with the company’s values.

  • Outcome: The discussion went smoothly, and I received positive feedback.

Preparation Tips:

  • Focus on SQL (especially CTEs and joins) and Power BI (dashboards, DAX queries, and Power Query).
  • Practice case studies to improve problem-solving skills.

Conclusion:
The overall interview process was moderate, with a good mix of technical and managerial questions. I felt well-prepared for the SQL and Power BI tasks, but practicing more case studies could have helped me feel even more confident. For future candidates, I’d recommend brushing up on these technical skills and being clear about your expectations during the HR round.

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Company Name: Kantar

Position: Consultant

Location: [Location not specified]

Application Process: [Application process details not provided]

Interview Rounds:

  • Round 1 - Interview with HR and Hiring Managers:

  • Questions Asked: The interviewers asked professional and precise questions, demonstrating a genuine interest in the candidate.

  • Your Approach: The candidate engaged thoughtfully with the questions, showcasing their skills and experience relevant to the role.

  • Outcome: The candidate had a very positive experience, noting the professionalism and preparedness of the interviewers.

Conclusion:

The overall interview experience with Kantar was highly positive, with the HR and hiring managers making the process smooth and engaging. The candidate felt valued and appreciated the direct and relevant questions asked during the interview. This experience reflects well on Kantar’s hiring process and team culture.

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Company Name: Kantar

Position: Consultant

Application Process: Applied through on-campus interviews.

Interview Rounds:

  • Round 1 - Behavioral and Problem-Solving:
    • Questions Asked:
      • Basic behavioral questions about my resume.
      • How would you arrange products in a grocery store?
      • A math problem involving ping pong balls.
    • Your Approach: Answered the behavioral questions honestly but didn’t put much effort into the problem-solving questions as I wasn’t very interested in the role.
    • Outcome: Did not proceed further in the process.

Conclusion:
The interview was straightforward, but my lack of interest in the role reflected in my performance. For future candidates, I’d advise giving it your best shot regardless of your interest level—you never know what opportunities might arise!

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Company Name: Kantar

Position: Consultant

Application Process: The application process involved a direct interview round after submitting an online application.

Interview Rounds:

  • Round 1 - One-on-One Interview:
    • Questions Asked:
      • A case study and questions on Marketing Mix Modeling (MMM).
    • Your Approach:
      • I focused on breaking down the case study logically, applying my understanding of MMM to analyze the scenario and provide actionable insights.
    • Outcome:
      • The interviewer seemed satisfied with my approach, and I moved forward in the process.

Preparation Tips:

  • Brush up on Marketing Mix Modeling concepts and case study frameworks.
  • Practice explaining your thought process clearly during case study discussions.
  • Familiarize yourself with data science and marketing analytics tools.

Conclusion:
The interview was a great learning experience, and I realized the importance of being able to articulate my thought process clearly. For future candidates, I’d recommend practicing case studies and being confident in your analytical skills.

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Company Name: Kantar

Position: Consultant

Application Process: Applied through an online portal. The initial communication was handled by a recruiter.

Interview Experience:

  • Recruiter Interaction:
    • Issues Faced: The recruiter was highly unprofessional. They failed to call or email at agreed-upon times, did not send promised prep materials for case interviews, and showed no accountability for their mistakes.
    • Impact: The poor communication and lack of professionalism turned me off from the company entirely.

Conclusion:
This experience highlighted the importance of a professional and organized recruitment process. The recruiter’s behavior significantly impacted my perception of the company, and I would caution others to be wary of similar experiences.

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Company Name: Kantar

Position: Consultant

Location: [Location not specified]

Application Process: The process began with an email from HR scheduling a phone interview. This was followed by multiple rounds, including an on-campus interview and shadowing a consultant.

Interview Rounds:

  • Round 1 - Phone Interview with a Partner:

  • Questions Asked: General behavioral questions and discussion about my background and interest in the role.

  • Your Approach: I focused on aligning my experiences with the role and demonstrating my enthusiasm for consulting.

  • Outcome: Successfully moved to the next round.

  • Round 2 - On-Campus Interview with Partners:

  • Questions Asked: Mostly behavioral questions and 2 case studies. The case studies were problem-solving scenarios relevant to consulting.

  • Your Approach: For behavioral questions, I used the STAR method. For case studies, I structured my answers logically and asked clarifying questions.

  • Outcome: Advanced to the next stage.

  • Round 3 - Shadowing a Consultant:

  • Questions Asked: Observational and interactive; involved understanding day-to-day tasks and asking questions about the role.

  • Your Approach: I actively engaged with the consultant, asked insightful questions, and tried to grasp the practical aspects of the job.

  • Outcome: Received positive feedback and an offer.

Preparation Tips:

  • Practice behavioral questions using the STAR method.
  • Brush up on case study frameworks for consulting interviews.
  • Prepare thoughtful questions to ask during the shadowing round.

Conclusion:
Overall, the interview process was thorough and gave me a good sense of the company culture. The partners were nice and honest, which I appreciated. However, I wish I had the chance to interact more with junior-level employees to understand the day-to-day dynamics better. Also, the long interview day without lunch was a bit challenging. My advice to future candidates is to prepare well for case studies and ensure you have snacks if the interview schedule is packed!

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Company Name: Kantar

Position: Consultant

Application Process: The company visited our college for recruitment. They conducted a test initially, and those who cleared it were invited for further interviews at their office. After a few days, I received the selection mail.

Interview Rounds:

  • Round 1 - Test:

  • Questions Asked: The test included questions related to analytical reasoning, problem-solving, and general aptitude.

  • Your Approach: I focused on solving the questions methodically and managed my time efficiently to attempt all sections.

  • Outcome: Cleared the test and was shortlisted for the next round.

  • Round 2 - Interview:

  • Questions Asked: The interview was a mix of technical and behavioral questions. They asked about my previous projects, problem-solving skills, and how I handle teamwork.

  • Your Approach: I answered confidently, providing examples from my past experiences to showcase my skills and adaptability.

  • Outcome: Successfully cleared the interview and was selected for the role.

Conclusion:

The overall experience was smooth and well-organized. The key was staying calm and being prepared for both aptitude and behavioral questions. For future candidates, I’d recommend practicing problem-solving and brushing up on your past projects to articulate your contributions effectively.

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Company Name: Kantar

Position: Consultant (Data Sciences)

Location: Chennai

Application Process:
I applied through campus placements at my institute (IIT/IIM). The company was hiring freshers with exposure to programming and/or statistics from premier institutes like IITs and IIMs.

Interview Rounds:

  • Round 1 - Technical Screening:

    • Questions Asked:
      • Explain a project where you used statistical analysis or programming.
      • How would you handle missing data in a dataset?
      • Basic questions on Python/R and SQL.
    • Your Approach:
      • I discussed my academic project involving predictive modeling and how I tackled missing data using imputation techniques.
      • I also explained my familiarity with Python and SQL through coursework and personal projects.
    • Outcome: Cleared this round and moved to the next stage.

  • Round 2 - Case Study Discussion:

    • Questions Asked:
      • Given a business scenario, analyze how you would use data to derive insights.
      • How would you measure the effectiveness of a marketing campaign?
    • Your Approach:
      • I structured my answer using a framework (e.g., problem definition, data collection, analysis, and recommendations).
      • For the marketing campaign, I discussed metrics like ROI, customer engagement, and conversion rates.
    • Outcome: Successfully cleared this round.

  • Round 3 - HR Interview:

    • Questions Asked:
      • Why do you want to join Kantar?
      • Describe a time you worked in a team and faced challenges.
      • Where do you see yourself in 5 years?
    • Your Approach:
      • I highlighted my interest in data-driven decision-making and Kantar’s reputation in analytics.
      • Shared a teamwork example from college and how I resolved conflicts.
      • Aligned my career goals with the company’s growth.
    • Outcome: Received positive feedback and an offer.

Preparation Tips:

  • Brush up on basic statistics, Python/R, and SQL.
  • Practice case studies related to business analytics.
  • Be prepared to discuss your projects in detail.

Conclusion:
The interview process was smooth and well-structured. The technical rounds tested my analytical skills, while the HR round focused on cultural fit. I would advise future candidates to focus on both technical and communication skills, as Kantar values a balance of both.

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Company Name: Kantar

Position: Consultant

Application Process: I applied through an online application process where I submitted my detailed CV. Shortly after, I was invited for a virtual interview.

Interview Rounds:

  • Round 1 - Virtual Interview:
    • Questions Asked: The interview was informal but well-structured. The interviewers asked a mix of questions to test both the breadth and depth of my experience. They frequently followed up with successive questions to dig deeper into specific areas.
    • Your Approach: I tried to stay concise yet thorough in my answers, ensuring I highlighted relevant experiences and skills. I also made sure to listen carefully to their follow-up questions to provide precise responses.
    • Outcome: The interviewers were active listeners, and the overall interaction felt productive. I passed this round and moved forward in the process.

Preparation Tips:

  • Review your CV thoroughly and be prepared to discuss every detail, as the interviewers might dive deep into specific experiences.
  • Practice answering both broad and follow-up questions to ensure you can articulate your knowledge clearly.

Conclusion:
The interview process was smooth and engaging. The interviewers were professional and made the conversation feel like a two-way dialogue. I would advise future candidates to be well-prepared to discuss their CV in detail and to practice answering follow-up questions to demonstrate depth of knowledge.

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Company Name: Kantar

Position: Consultant

Application Process: I applied through an online application process. The process was straightforward, and I received a prompt response for the interview scheduling.

Interview Rounds:

  • Round 1 - HR Interview:
    • Questions Asked: The interviewer asked about my background, previous experiences, and how I handle pressure. They also inquired about my career aspirations and what I’m looking for in this role.
    • Your Approach: I kept my answers concise and focused on my relevant experiences. I also highlighted my ability to stay calm under pressure by sharing specific examples from my past roles.
    • Outcome: The round went well, and I felt the interviewer was genuinely interested in my responses. I passed this round and moved to the next stage.

Preparation Tips:

  • Review your resume thoroughly and be ready to discuss any part of it in detail.
  • Prepare examples of how you’ve handled pressure or challenging situations in the past.
  • Research the company’s values and culture to align your answers with their expectations.

Conclusion:
Overall, the interview process was smooth and conversational. The interviewers were friendly and made me feel comfortable. I appreciated how they focused on understanding my experiences and aspirations. For future candidates, I’d advise being genuine and prepared to discuss your background in detail. It’s also helpful to practice articulating your thoughts clearly and confidently.

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Company Name: Kantar

Position: Consultant

Location: [Location not specified]

Application Process: I was interviewed through campus placements. The entire process took around two weeks, and except for the aptitude test, all other rounds were conducted offline.

Interview Rounds:

  • Round 1 - Aptitude Test:

  • Questions Asked: General aptitude questions covering quantitative ability, logical reasoning, and verbal ability.

  • Your Approach: I brushed up on basic aptitude topics and practiced sample papers to get comfortable with the format.

  • Outcome: Cleared the round successfully.

  • Round 2 - Case Study:

  • Questions Asked: Presented with a business case study related to market research or consulting scenarios.

  • Your Approach: I analyzed the case systematically, identified key issues, and proposed actionable solutions while justifying my reasoning.

  • Outcome: Advanced to the next round.

  • Round 3 - Technical Interview:

  • Questions Asked: Questions related to data analysis, market research methodologies, and problem-solving skills.

  • Your Approach: I focused on explaining my thought process clearly and used examples from past projects to demonstrate my skills.

  • Outcome: Cleared the technical round.

  • Round 4 - HR Interview:

  • Questions Asked: Behavioral questions, career goals, and situational judgment questions.

  • Your Approach: I answered honestly, aligned my responses with the company’s values, and emphasized my enthusiasm for the role.

  • Outcome: Received positive feedback and moved forward in the process.

Preparation Tips:

  • Practice aptitude tests from standard resources to build speed and accuracy.
  • Work on case studies to improve analytical and presentation skills.
  • Brush up on technical concepts relevant to market research and consulting.
  • Prepare for behavioral questions by reflecting on past experiences and aligning them with the role.

Conclusion:
The overall experience was smooth and well-organized. The case study round was particularly challenging but also the most rewarding. I could have prepared more thoroughly for the technical interview by diving deeper into industry-specific tools and methodologies. My advice to future candidates is to stay calm, think logically, and communicate clearly in every round.