Judgment sampling & Convenience sampling

Judgment sampling

Here, the researcher brings forth their qualified opinion and judgment on who should be part of the sample. This is typically used where you want to select experts or highly intellectual individuals in your sample. The best approach is to identify the experts and form the sample.

Convenience sampling

Here, we prioritize the accessibility of the element above other considerations. The researcher selects the elements based on convenience. This is typically used in the initial phases of the survey, where the researcher intends to gain quick feedback on the design of the survey. It helps to quickly prototype the survey design.